Taking the time to improve the SEO ranking of your site is very important. Search engine optimisation makes up a big percentage of how you are found on the internet, so you need to make sure that your SEO is as good as possible.
Obviously, this isn’t always easy. However, there are simple ways that you can improve the ranking of your site, so let’s take a look at some of them together.
Page Titles
Improving your page titles can be a good way to automatically boost the search engine optimisation of your site. Page titles make a pretty big difference to things, which is why you need to make sure that you have taken the time to set up some proper ones.
Your page titles need to be clear, and where possible, have keywords in them.
Keywords
Keywords are obviously an important part of SEO. Search engine optimisation is built around the idea of keywords, so you need to make sure that you’re including the right ones.
The thing about keywords is they have to be organically woven into content. They can’t just be put on a page.
This makes it harder to do, but ultimately worth it, because there are sites that do bother with such engine optimisation keywords often have a better chance of success.
Alt Tags
Alt tags can be a good way of successfully improving your search engine optimisation. Alternative text descriptions help to provide another layer of accessibility for people who might be visually or auditorily impaired.
It’s just good practice to get into, because alt tags don’t take a lot of effort but do make a difference.
The Sitemap
A sitemap.xml file is essential to helping serach engine crawlers finds your site content. It should be at the root of your site listing all your pages. You can then submit it to search engines so they are aware of your pages. For example, to submit to Google you can submit it to the Google Search Console.
Your Content Management System will auto generate this XMl file for you, so not much needs to be done once set up.
Optimal Page Experience
When it comes to your everyday experiences, you need to make sure that you are looking for the optimal page experience for your customers and visitors. Essentially, this means that your site needs to run properly, and each page needs to have a good loading time. It might seem hard to do, but it’s worth it. This will improve your search rankings.
Google PageSpeed Insights and WebPageTest are good tools for evaluating your website so you can look at making speed improvements.
Final Thoughts
Optimising your website to improve your search engine optimisation is not easy. It’s a gradual process, something you do over time, but there are things that you can do right now to improve quickly. The good thing about SEO is that even though it is an ongoing process, even making small changes right now can rapidly increase your ranking.